Marketing Strategy
Crafting a solid marketing strategy is the backbone of any successful campaign. We analyse market trends, competition, and consumer behaviour to develop data-driven marketing plans that align with your objectives and maximise your KPI’s and ROI.
Experiential Marketing
Through immersive, interactive, and unforgettable experiences, we help your brand stand out in a crowded market.
Our experiential marketing campaigns go beyond traditional marketing. We create immersive brand experiences that leave a lasting impact on your target audience, fostering strong brand loyalty, engagement and most importantly spend.
Case
Study
Through research, we discovered that the average spend from shoppers within a 15-20 minute drive-time was +50% more than the average spend in the rest of the catchment. We concentrated on attracting more customers from these areas to ensure maximum sales impact.
Customer Engagement
We optimise the customer journey, ensuring that every touchpoint with your brand from online to brick and mortar is seamless, engaging and delightful, increasing customer satisfaction and retention.
The Darius® Platform empowers your business to engage, profile & segment, enhance, and activate your customer data all in real time. Through an intuitive dashboard, users access crucial metrics and insights through graphs and reports, including campaign views, opens, and survey responses all in one place. This data-driven approach enables your business to optimise marketing strategies and make informed decisions as well as build your customer base and increase ROI and spend.
Optional integrations such as WIFI, POS, App’s, and ANPR provide first-party data for a comprehensive view of customers.
The Darius® Platform can be use in conjunction with Darius® Intelligence to super charge your marketing and ROI.
Events
From small-scale on mall events to full-scale shopping centre launches, our team has the expertise to create unforgettable brand experiences that captivate attendees and generate buzz, brand loyalty and ROI.
Case
Study
As part of a Valentine’s Day campaign, we championed local animal shelter Glouchestershire Animal Welfare Associated whilst highlighting dog-friendly stores at the Regent Arcade.
Integrations onsite/in-venue
(ANPR, WiFi, POS)
Incorporating advanced technologies like ANPR (Automatic Number Plate Recognition), WiFi and Point of Sale integrations enhances customer experiences and provides valuable data for your marketing campaigns, and feeds back into the strategy.
Case
Study
Since the launch of the ANPR system at Gallions Reach, customers have signed up to become a Parking Perks member via Darius and through targeted emails, we have sent a variety of offers for customers to redeem in-store.
Social Media
We harness the power of social media to build a strong online presence for your brand, engaging with your audience, and fostering meaningful relationships that drive engagement, sales, brand loyalty and advocacy.
We work across all social media platforms to suit your requirements and engage influencers, digital adverting and other strategies to deliver on your KPI’s.
Creative Design & Branding
Working with the creative team brings your brand identity to life through captivating designs and branding strategies that resonate with your target audience. This service allows for consistency throughout all your communications.
Public Relations (PR)
We build positive brand perceptions and manage your reputation through strategic communications, CSR and community projects, media relations and crisis management.
Media Planning & Buying
We meticulously plan and execute media strategies to ensure your message reaches the right platforms and the right people at the right time, maximising visibility and impact across traditional and digital medias.
Web: Design, Hosting & SEO
We develop visually stunning and user-friendly websites and microsites, providing reliable hosting services, and implement effective SEO strategies to increase your online visibility and drive engagement and organic traffic.
CSR & Community projects
We believe in giving back to the community and can help your brand develop meaningful CSR initiatives that align with your brand values and connect with your customers and communities on a deeper level.
Case
Study
We supported Broadway Plaza’s chosen charity through a sustainability initiative where customers could recycle their old Christmas cards post-Christmas at the centre.
While digital marketing is vital, we haven't forgotten the impact of print materials. Our talented designers create visually striking print collateral that complements the overall marketing efforts.
The data insights from Darius® Intelligence (DI) is designed to deeply understand individual customer and like-minded personas. Using advanced technologies like tracking, physical heatmaps, and geofencing overlayed with engagement from the customer, we analyse footfall, flow and customer activity for your specific businesses.
With DI, we can precisely target customers in a given area, delivering tailored content that aligns with their interests and preferences.
The data insights from Darius® Intelligence (DI) is designed to deeply understand individual customer and like-minded personas. Using advanced technologies like tracking, physical heatmaps, and geofencing overlayed with engagement from the customer, we analyse footfall, flow and customer activity for your specific businesses.
With DI, we can precisely target customers in a given area, delivering tailored content that aligns with their interests and preferences.