We give retail businesses with a brick-and-mortar presence a differentiating, competitive edge.

Decades of experience in retail and shopper marketing, alongside our data, personalization and insights technology, Darius® gives you the best of both worlds - retail technology expertise and the know-how to use it to grow and future-proof your business.

Alex is London based and has been working with Velocity for over 15 years. He is a multi-award winning professional developing and executing multi-facetted marketing strategies, creative concepts and campaigns, retail launches and large-scale events across the retail and corporate sector.
 
He is driving excellent results for clients, and measurable Rol for Velocity across all agency accounts.

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Alex Herbert


Client Services Director
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Ashleigh is London-based and has been successfully strategizing, producing, and growing high-quality, engaging content for all of her dedicated Velocity accounts and their respective events, retailers and seasonal campaigns. 

Having a lengthy background in creative marketing and concept creation has ensured that Ashleigh expertly manages ongoing brand awareness, deeper brand penetration into diverse markets, and aids in fostering community experiences through a breadth of multi-faceted campaigns. 

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Ashleigh Johnson


Account Manager
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With over a year at Velocity under his belt he has been crafting campaigns for a range of clients. Carl's talents extend beyond the creative realm, as he has been working on Darius Intelligence, where he dives into comprehensive analysis, providing clients with invaluable insights into their performance and strategies.

Carl is dedicated to helping clients improve and reach their goals and is committed to providing them with the best guidance and support they need for their future success.

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Carl Gordon


Junior Web & Content Designer
Carl Gordon Velocity Worldwide VWW
Carl Gordon Velocity Worldwide VWW
Caroline, our esteemed Account Manager, is dedicated to creating impactful campaigns and experiences.

With a marketing degree and 12 years of expertise, she excels in the retail and leisure industry, whether managing major events or intricate campaigns. Her exceptional organization consistently surpasses client and Velocity team expectations. Whether it's event coordination or staying updated on social media, Caroline remains composed, offering insightful and methodical solutions.

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Caroline Jansaker


Account Manager
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Eiméar has been part of the Velocity team for over 15 years, she manages the operations and development of Velocity shopper engagement platform, Darius® and is involved in the day-to-day operations of Velocity.

Coming from a background of brand and retail marketing management, Eiméar has worked extensively in digital shopper engagement throughout the United Kingdom, Ireland and North America she is heavily involved in the development direction of Darius®.

Beyond Darius®, Eiméar has spearheaded projects, such as the E-learning platform for the software and the implementation of an Information Security Management System. (ISMS) team and the ISO27001 certification for Data Security.

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Eimear Parke


Darius® Client Experience
Eimear Parke Velocity Worldwide Eimear Parke Velocity Worldwide VWW
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Eleanor, excels in crafting compelling campaigns across various industries, consistently delivering innovative and effective approaches. Her deep understanding of the Darius platform allows her to optimize each campaign mechanic in detail to ensure the results are maximised while reaching the client's goals.

Eleanor's proficiency extends to social media and copywriting, effortlessly crafting narratives reaching targeted audiences. Eleanor also stands as the guardian of our digital front, updating websites with a keen focus on design and functionality.

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Eleanor Coyne


Digital Marketing Manager
Eleanor Coyne Velocity Worldwide VWW
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With a career spanning over six years in the marketing industry, Emma's primary area of proficiency revolves around skilfully managing campaigns, and her true passion comes to life when she's entrusted with curating exceptional events that elevate the projects she's engaged in.

Her passion lies in marketing initiatives, making them vibrant and impactful. She approaches each project with unwavering determination, readily accessible for collaboration, and her boundless energy is the driving force behind her commitment to seeing her campaigns achieve outstanding results.

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Emma Madden


Account Manager
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Enda McShane, a 25-year retail veteran, is a visionary CEO known for blending technology with retail. In 2009, Enda led Velocity into tech, introducing Darius® for Retail, a real-time customer data platform. It transforms physical retail, integrates with tech seamlessly, and offers real-time insights, enhancing customer's experiences.

Enda's deep grasp of consumer behaviour, he bridges online-offline retail, delivering personalized experiences and improving operations. His data-driven approach adapts to evolving customer needs, making him a trailblazing CEO shaping the retail industry's future.

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Enda McShane


CEO
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During Evie's career she has polished her skills particularly excelling in creating, and implementing social media strategies for both clients and retailers. With just over one years’ experience at Velocity, she relentlessly focusses on generating increased page interaction, awareness and driving sales and footfall to retailers through the use of social media.

Her passion for staying at the forefront of the digital landscape has allowed her to harness the power of social media and to drive brand engagement and recognition.

Evie works closely with clients to curate bespoke marketing campaigns and events to grow their exposure, business and engagement through targeted marketing strategies.

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Evie Ballard


Senior Marketing Executive
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Hannah is a valued member of Velocity's London-based Client Services team, with over a year of dedicated service. She brings a passionate drive for developing and executing large-scale campaigns, consistently delivering impressive results for clients.

Hannah's enthusiasm shines when witnessing the transformation of events and the positive impact they have on clients, retailers, and local communities. Recognizing the significance of Corporate Social Responsibility (CSR), Hannah actively integrates it into her strategic campaigns, understanding its power to boost brand loyalty and enhance the reputation among consumers and external stakeholders.

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Hannah McHale-Hoare


Senior Account Executive
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Jacob, has built a robust career in the retail industry since his graduation with a degree in Business Management, accumulating a wealth of knowledge over a decade.

He has honed his expertise working closely with various high-end fashion retailers and top-tier marketing agencies, consistently delivering customized marketing and financial strategies to drive success. His extensive experience has allowed him to navigate the fast-paced retail landscape, making him a valuable asset for any team seeking to thrive in the competitive world of fashion and marketing.

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Jacob Mcloughlin


Senior Account Manager
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With over 15 years’ experience in the Finance and Admin field she has a keen eye for detail and a passion for precision, with this Kerrie brings a wealth of experience to our administrative hub.

Her background in financial management, coupled with exceptional organisational skills, promises to streamline our operations, and elevate efficiency. Kerrie is dedicated to fostering a harmonious work environment while ensuring the smooth functioning of financial processes.

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Kerrie Davidson


Finance & Administration
Kerrie Davidson at Velocity Worldwide - Belfast
Kerrie Davidson at Velocity Worldwide - Belfast
Macey, an Account Executive specializing in retail and leisure destinations. She demonstrates exceptional proficiency in fostering connections and cultivating online communities through her expertise in both digital and on-site communications.

Macey's unique skill set enables her to drive engagement, creating valuable relationships in the realm of retail and leisure. Her strategic approach and dedication make her an invaluable asset, bringing success to clients and enhancing the visitor experience at various destinations.

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Macey Merritt


Marketing Executive
Macey Merritt Velocity Worldwide VWW
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Patrick brings over a decade of experience to Velocity. Three of those years spent in New York City, where he fostered relationships with a diverse array of clients and partners on both sides of the Atlantic.

Patrick, as the lead of the Darius content team, is the main point of contact for everything Darius related. Overseeing client relationships, manages projects, and collaborates closely with our developers to ensure the continual refinement and innovation of the Darius platform. Patrick adeptly bridges the gap between technology and business.

Patrick also enjoys competing on the golf course or occasionally indulging in a well-deserved holiday.

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Patrick Bradley


Senior Product Manager
Patrick Bradley Velocity Worldwide VWW
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With over 15 years expertise in the retail and marketing sectors, Rachel identifies a crucial missing element for retailers: data led strategy. Her passion lies in guiding retailers and brands to establish year-round retail readiness by harnessing intelligent technologies to inform their strategic decisions.

As Managing Director for Velocity Worldwide, Rachel's focus revolves around crafting customer engagement strategies for retail enterprises, brands, and companies across the UK and US. Helping empowering retailers to dissect their data and seamlessly integrate personalisation and insight technology, resulting in increased footfall, enhanced customer engagement, and amplified sales.

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Rachel McShane


Director
Rachel McShane Director Velocity Worldwide VWW
Rachel McShane Director Velocity Worldwide VWW
Marketing Executive with expertise in transforming concepts into qualitative and quantitate results for retailers and brands and proven execution of marketing strategies and campaigns that drive profitability, growth and positively impact major stakeholders. Currently part of the wider Client Services team delivering award-winning, strategic marketing campaigns in the retail property sector.

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Ruhena Begum


Marketing Executive
Velocity Worldwide VWW
Velocity Worldwide VWW
Bringing 8+ years of hands-on experience in the technology sector, Sarah stands out as our senior digital campaign creator. Her expertise spans a wide array of industry sectors, showcasing her adaptability and versatility in crafting campaigns, blends her technical expertise with creative flair.

Sarah is the devoted expert who transforms your brand's strategy into multi-faceted digital campaigns. She takes great satisfaction in translating clients' strategies into comprehensive digital campaigns, solidifying her dedication as a specialist in the field.

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Sarah McIntyre


Client Experience Executive
Sarah McIntyre Velocity Worldwide VWW
Sarah McIntyre Velocity Worldwide VWW
Sophie combines a strategic mindset, excellent interpersonal skills, and unwavering dedication to ensure client success. Her ability to foster growth, maintain satisfaction, and her passion for results put clients at ease. Her unique approach blends creativity and strategy, resulting in campaigns that consistently exceed expectations.

Sophie manages diverse marketing responsibilities, excelling in crafting comprehensive strategies, market research, tenant relationship management, advertising campaigns, and data-driven analysis. Her dedication and results-driven mindset have earned her various awards, both on behalf of her clients and throughout her own career.

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Sophie McPherson


Account Manager
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Tara is a passionate Marketing Executive based in Birmingham. She produces high-quality content for her clients' inbound marketing channels. Her talent extends to event planning and coordination, delivering memorable and impactful experiences. Whether collaborating with retailers on-site or at head office, she is dedicated to ensuring the utmost relevance and value in marketing events and campaigns. Tara also plays a pivotal role in obtaining monthly sales figures and retailer trading comments, contributing to data-driven decision-making.

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Tara Roberts


Marketing Executive
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We work with specialists of all shapes and sizes – – to grow retail businesses.


Here are some of the businesses and organisations that have found a great match in us.



 


Very proud to report that in my more than 25 years of Shopping Centre Management covering 10 centres, Velocity WW have absolutely smashed it like no other agency, here at Lion Yard Cambridge. They came on board 5 years ago and completely got my vision for the centre, helping us transform our approach and marketing results. The result, we went on to win a Purple Apple award which was absolutely brilliant, had total new innovations and ideas which brought huge footfall, dwell and spend to the (now) fully let centre and its tenants. Superb.
Roger Allen Centre Manager: Lion Yard
I’ve worked with Velocity for almost six years at Parkway, during that time they have become so much more than just a marketing agency.  They have become an essential part of the make-up of Parkway, they have become custodians of our brand identity not just from a marketing perspective but also delivering a visual style on the malls which is both consistent but at the same time continues to evolve.  They came to us as events specialists initially and that skill set remains strong, every event they deliver for us is polished and professional. It also delivers on driving footfall and creating recognition loops that reinforce in the visitors minds what Parkway is - a quality scheme. In reality, Parkway is scheme that is supported by a quality marketing agency and that shows through.
Andrew Marmot Centre Manager: Parkway