Our data, personalization and insights technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales.
Darius® Intelligence - Data Insights Delivering Results
The data insights from Darius® Intelligence (DI) is designed to deeply understand individual customer and like-minded personas. Using advanced technologies like tracking, physical heatmaps, and geofencing overlaid with engagement from the customer, we analyse footfall, flow and customer activity for your specific businesses.
With DI, we can precisely target customers in a given area, delivering tailored content that aligns with their interests and preferences.
Darius® Platform -
Real-time Customer Data Activation
The Darius® Platform empowers your business to engage, profile & segment, enhance, and activate your customer data all in real time. Through an intuitive dashboard, users access crucial metrics and insights through graphs and reports, including campaign views, opens, and survey responses all in one place. This data-driven approach enables your business to optimise marketing strategies and make informed decisions as well as build your customer base and increase ROI and spend.
Optional integrations such as WIFI, POS, App’s, and ANPR provide first-party data for a comprehensive view of customers.
The Darius® Platform can be use in conjunction with Darius® Intelligence to super charge your marketing and ROI.
Personalised Offers Delivered at the Right Time and Place
Introducing our newest addition, the Shopper Perks app, part of our technology marketplace. It serves your customers with bespoke offers based on their real-time location. The app delivers content tailored to each of your customer's preferences, with an integrated map for easy wayfinding and proposed itineraries based on their visit.
Used with Darius® Intelligence and unlock the power of data-driven precision marketing and deliver unparalleled customer experiences.