At Velocity Worldwide, our strength lies in our people – a team united by a shared vision of innovation, excellence, and client success. Meet the passionate minds driving our agency forward.
Decades of experience in retail and shopper marketing, alongside our data, personalization and insights technology, Darius® gives you the best of both worlds - retail technology expertise and the know-how to use it to grow and future-proof your business.
We give retail businesses with a brick-and-mortar presence a differentiating, competitive edge.
Alex is London based and has been working with Velocity for over 15 years. He is a multi-award winning professional developing and executing multi-facetted marketing strategies, creative concepts and campaigns, retail launches and large-scale events across the retail and corporate sector.
He is driving excellent results for clients, and measurable Rol for Velocity across all agency accounts.
He is driving excellent results for clients, and measurable Rol for Velocity across all agency accounts.
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Alex Herbert
Client Services Director
Caroline, our esteemed Account Manager, is dedicated to creating impactful campaigns and experiences.
With a marketing degree and 12 years of expertise, she excels in the retail and leisure industry, whether managing major events or intricate campaigns. Her exceptional organization consistently surpasses client and Velocity team expectations. Whether it's event coordination or staying updated on social media, Caroline remains composed, offering insightful and methodical solutions.
With a marketing degree and 12 years of expertise, she excels in the retail and leisure industry, whether managing major events or intricate campaigns. Her exceptional organization consistently surpasses client and Velocity team expectations. Whether it's event coordination or staying updated on social media, Caroline remains composed, offering insightful and methodical solutions.
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Caroline Jansaker
Account Manager
Eiméar has been part of the Velocity team for over 15 years, she manages the operations and development of Velocity shopper engagement platform, Darius® and is involved in the day-to-day operations of Velocity.
Coming from a background of brand and retail marketing management, Eiméar has worked extensively in digital shopper engagement throughout the United Kingdom, Ireland and North America she is heavily involved in the development direction of Darius®.
Beyond Darius®, Eiméar has spearheaded projects, such as the E-learning platform for the software and the implementation of an Information Security Management System. (ISMS) team and the ISO27001 certification for Data Security.
Coming from a background of brand and retail marketing management, Eiméar has worked extensively in digital shopper engagement throughout the United Kingdom, Ireland and North America she is heavily involved in the development direction of Darius®.
Beyond Darius®, Eiméar has spearheaded projects, such as the E-learning platform for the software and the implementation of an Information Security Management System. (ISMS) team and the ISO27001 certification for Data Security.
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Eimear Parke
Darius® Client Experience
Eleanor, excels in crafting compelling campaigns across various industries, consistently delivering innovative and effective approaches. Her deep understanding of the Darius platform allows her to optimize each campaign mechanic in detail to ensure the results are maximised while reaching the client's goals.
Eleanor's proficiency extends to social media and copywriting, effortlessly crafting narratives reaching targeted audiences. Eleanor also stands as the guardian of our digital front, updating websites with a keen focus on design and functionality.
Eleanor's proficiency extends to social media and copywriting, effortlessly crafting narratives reaching targeted audiences. Eleanor also stands as the guardian of our digital front, updating websites with a keen focus on design and functionality.
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Eleanor Coyne
Digital Marketing Manager
Enda McShane, a 25-year retail veteran, is a visionary CEO known for blending technology with retail. In 2009, Enda led Velocity into tech, introducing Darius® for Retail, a real-time customer data platform. It transforms physical retail, integrates with tech seamlessly, and offers real-time insights, enhancing customer's experiences.
Enda's deep grasp of consumer behaviour, he bridges online-offline retail, delivering personalized experiences and improving operations. His data-driven approach adapts to evolving customer needs, making him a trailblazing CEO shaping the retail industry's future.
Enda's deep grasp of consumer behaviour, he bridges online-offline retail, delivering personalized experiences and improving operations. His data-driven approach adapts to evolving customer needs, making him a trailblazing CEO shaping the retail industry's future.
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Enda McShane
CEO
During Evie's career she has polished her skills particularly excelling in creating, and implementing social media strategies for both clients and retailers. With just over one years’ experience at Velocity, she relentlessly focusses on generating increased page interaction, awareness and driving sales and footfall to retailers through the use of social media.
Her passion for staying at the forefront of the digital landscape has allowed her to harness the power of social media and to drive brand engagement and recognition.
Evie works closely with clients to curate bespoke marketing campaigns and events to grow their exposure, business and engagement through targeted marketing strategies.
Her passion for staying at the forefront of the digital landscape has allowed her to harness the power of social media and to drive brand engagement and recognition.
Evie works closely with clients to curate bespoke marketing campaigns and events to grow their exposure, business and engagement through targeted marketing strategies.
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Evie Ballard
Senior Marketing Executive
Eager, dynamic, and driven, Holly is a budding marketing professional with a passion for creativity, innovation, and making impactful contributions to the field. Armed with a solid foundation in marketing principles and a hunger for learning, she is excited to embark on her journey in the dynamic world of marketing.
Coming from a background of customer facing retail roles, she believes that successful marketing is not just about selling products or services; it's about creating meaningful connections with customers and building lasting relationships based on trust and authenticity.
Coming from a background of customer facing retail roles, she believes that successful marketing is not just about selling products or services; it's about creating meaningful connections with customers and building lasting relationships based on trust and authenticity.
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Holly Gurney
Senior Account Executive
Patrick brings over a decade of experience to Velocity. Three of those years spent in New York City, where he fostered relationships with a diverse array of clients and partners on both sides of the Atlantic.
Patrick, as the lead of the Darius content team, is the main point of contact for everything Darius related. Overseeing client relationships, manages projects, and collaborates closely with our developers to ensure the continual refinement and innovation of the Darius platform. Patrick adeptly bridges the gap between technology and business.
Patrick also enjoys competing on the golf course or occasionally indulging in a well-deserved holiday.
Patrick, as the lead of the Darius content team, is the main point of contact for everything Darius related. Overseeing client relationships, manages projects, and collaborates closely with our developers to ensure the continual refinement and innovation of the Darius platform. Patrick adeptly bridges the gap between technology and business.
Patrick also enjoys competing on the golf course or occasionally indulging in a well-deserved holiday.
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Patrick Bradley
Senior Product Manager
With over 15 years expertise in the retail and marketing sectors, Rachel identifies a crucial missing element for retailers: data led strategy. Her passion lies in guiding retailers and brands to establish year-round retail readiness by harnessing intelligent technologies to inform their strategic decisions.
As Managing Director for Velocity Worldwide, Rachel's focus revolves around crafting customer engagement strategies for retail enterprises, brands, and companies across the UK and US. Helping empowering retailers to dissect their data and seamlessly integrate personalisation and insight technology, resulting in increased footfall, enhanced customer engagement, and amplified sales.
As Managing Director for Velocity Worldwide, Rachel's focus revolves around crafting customer engagement strategies for retail enterprises, brands, and companies across the UK and US. Helping empowering retailers to dissect their data and seamlessly integrate personalisation and insight technology, resulting in increased footfall, enhanced customer engagement, and amplified sales.
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Rachel McShane
Director
Marketing Executive with expertise in transforming concepts into qualitative and quantitate results for retailers and brands and proven execution of marketing strategies and campaigns that drive profitability, growth and positively impact major stakeholders. Currently part of the wider Client Services team delivering award-winning, strategic marketing campaigns in the retail property sector.
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Ruhena Begum
Marketing Executive
Bringing 8+ years of hands-on experience in the technology sector, Sarah stands out as our senior digital campaign creator. Her expertise spans a wide array of industry sectors, showcasing her adaptability and versatility in crafting campaigns, blends her technical expertise with creative flair.
Sarah is the devoted expert who transforms your brand's strategy into multi-faceted digital campaigns. She takes great satisfaction in translating clients' strategies into comprehensive digital campaigns, solidifying her dedication as a specialist in the field.
Sarah is the devoted expert who transforms your brand's strategy into multi-faceted digital campaigns. She takes great satisfaction in translating clients' strategies into comprehensive digital campaigns, solidifying her dedication as a specialist in the field.
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Sarah McIntyre
Senior Client Experience Executive
Sophie combines a strategic mindset, excellent interpersonal skills, and unwavering dedication to ensure client success. Her ability to foster growth, maintain satisfaction, and her passion for results put clients at ease. Her unique approach blends creativity and strategy, resulting in campaigns that consistently exceed expectations.
Sophie manages diverse marketing responsibilities, excelling in crafting comprehensive strategies, market research, tenant relationship management, advertising campaigns, and data-driven analysis. Her dedication and results-driven mindset have earned her various awards, both on behalf of her clients and throughout her own career.
Sophie manages diverse marketing responsibilities, excelling in crafting comprehensive strategies, market research, tenant relationship management, advertising campaigns, and data-driven analysis. Her dedication and results-driven mindset have earned her various awards, both on behalf of her clients and throughout her own career.
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Sophie McPherson
Account Manager
We work with specialists of all shapes and sizes – – to grow retail businesses.
Here are some of the businesses and organisations that have found a great match in us.
Very proud to report that in my more than 25 years of Shopping Centre Management covering 10 centres, Velocity WW have absolutely smashed it like no other agency, here at Lion Yard Cambridge. They came on board 5 years ago and completely got my vision for the centre, helping us transform our approach and marketing results. The result, we went on to win a Purple Apple award which was absolutely brilliant, had total new innovations and ideas which brought huge footfall, dwell and spend to the (now) fully let centre and its tenants. Superb.Roger Allen Centre Manager: Lion Yard
I’ve worked with Velocity for almost six years at Parkway, during that time they have become so much more than just a marketing agency. They have become an essential part of the make-up of Parkway, they have become custodians of our brand identity not just from a marketing perspective but also delivering a visual style on the malls which is both consistent but at the same time continues to evolve. They came to us as events specialists initially and that skill set remains strong, every event they deliver for us is polished and professional. It also delivers on driving footfall and creating recognition loops that reinforce in the visitors minds what Parkway is - a quality scheme. In reality, Parkway is scheme that is supported by a quality marketing agency and that shows through.Andrew Marmot Centre Manager: Parkway
