Marketing Strategy
Crafting a solid marketing strategy that not only captivates but also converts is the backbone of any successful campaign.
At Velocity, we understand the importance of a strategic approach to marketing, therefore we analyse market trends, research competition, and consumer behaviour to develop data-driven marketing plans that align with your objectives and maximise your KPI’s and ROI.
The
Results
We were tasked to grow and engage with a centre’s secondary catchment. As this is where research had highlighted a concentration of more affluent shoppers that would relate to the brands and stores and ultimately the direction the scheme needed to go in.
Experiential Marketing
Through immersive, interactive, and unforgettable experiences, we help your brand stand out in a crowded market.
Our experiential marketing campaigns go beyond traditional marketing. We create immersive brand experiences that leave a lasting impact on your target audience, fostering strong brand loyalty, engagement and most importantly spend.
The
Results
Through research, we discovered that the average spend from shoppers within a 15-20 minute drive-time was +50% more than the average spend in the rest of the catchment. We concentrated on attracting more customers from these areas to ensure maximum sales impact.
Customer Engagement
We begin with a deep understanding of your target audience and their needs, preferences and pain points. Through extensive research, we analyse where customers interact with the brand to optimise the customer journey.
Through our methods, we ensure that every touchpoint with your brand from online to brick and mortar is seamless, engaging and delightful, increasing customer satisfaction and retention.
The
Results
The Chimes created an Easter campaign to support tenants with Easter promotions, to help drive footfall to stores and restaurants.
Retailer Engagement
The Darius® Platform empowers your business to engage, profile & segment, enhance, and activate your customer data all in real time. Through an intuitive dashboard, users access crucial metrics and insights through graphs and reports, including campaign views, opens, and survey responses all in one place.
This data-driven approach enables your business to optimise marketing strategies and make informed decisions as well as build your customer base and increase ROI and spend.
Optional integrations such as Wi-Fi, Point of Sale (POS), apps, and Automatic Number Plate Recognition (ANPR) provide first-party data for a comprehensive view of customers.
The Darius® Platform can be used in conjunction with Darius® Intelligence to super charge your marketing and ROI.
The
Results
The Eid Bazaar event at Gallions Reach attracted bustling foot traffic, creating a vibrant atmosphere, with customers expressing their satisfaction with the variety of vendors and products available, enhancing their overall experience.
Events
From small-scale on mall events to full-scale shopping centre launches, our team possesses the creativity, expertise and resources to execute unforgettable brand experiences that captivate attendees and generate buzz, brand loyalty and ROI for your business.
We understand that today's customers crave meaningful interactions with brands and businesses, which is why we go above and beyond to infuse each event with creativity, innovation and a personal touch that resonates on a deeper level.
The
Results
Castlepoint marketing and management were challenged to test & prove that a leisure and entertainment could work within a certain area of the scheme.
Therefore, a new onsite activation called Festive Point was created! This innovative project revitalised an unused lower ground floor car park at Castlepoint in Bournemouth and turned it into a mini–Winter Wonderland through November and December.
Onsite Integration
(ANPR, Wi-Fi, POS)
We believe in harnessing the power of cutting-edge technologies to not only enhance customer experiences but also drive actionable insights that fuel the success of your marketing campaigns.
By incorporating advanced solutions such as Automatic Number Plate Recognition (ANPR), Wi-Fi, and Point of Sale (POS) integrations, we're able to unlock a wealth of opportunities to better understand your audience, personalise interactions, and optimise your marketing strategy for maximum impact.
The
Results
Since the launch of the ANPR system at Gallions Reach, customers have signed up to become a Parking Perks member via Darius and through targeted emails, we have sent a variety of offers for customers to redeem in-store.
Social Media
We harness the power of social media to build a strong online presence for your brand, engaging with your audience, and fostering meaningful relationships that drive engagement, sales, brand loyalty and advocacy.
We work across all social media platforms to suit your requirements and engage influencers, digital advertising and other strategies to deliver on your KPI’s.
The
Results
Marketing promoted some of Regent Arcade's new measures in being more environmentally friendly and energy efficient alongside highlighting he sustainably focused brands and stores.
Creative Design & Branding
Working with the creative team brings your brand identity to life through captivating designs and branding strategies that resonate with your target audience. This service allows for consistency throughout all your communications.
Through partnering with our creative team, you'll make an investment in the future success of your brand allowing you to connect with your target audience in a meaningful way that drives lasting relationships, leading to business growth.
The
Results
We are lucky to have a brilliant graphic design team that truly understands your brand, with consistency across newsletters, landing pages, social media and more. Take a look at some of our recent favourite designs!
Public Relations (PR)
By leveraging strategic communications, CSR initiatives, community projects, media relations, and crisis management expertise, we're able to build and maintain positive brand perceptions and enhance your reputation in the eyes of stakeholders and the public.
The
Results
We understand the importance of press releases and The Chimes team demonstrate how PR plays a pivotal role in engaging with their audience and target demographic, which was demonstrated throughout Christmas last year.
Media Planning
By meticulously planning and executing media strategies that leverage the power of traditional and digital media channels, we're able to ensure that your brand's message reaches the right platforms and the right people at the right time.
Let us help you maximise visibility, engagement, and impact for your brand through strategic media planning and execution.
The
Results
Our team has been hard at work crafting a series of visually captivating and highly functional websites for a range of clients. Each website we've crafted represents a unique blend of design and functionality.
Web: Design, Hosting & SEO
We develop visually stunning and user-friendly websites, provide reliable hosting services, and implement effective SEO strategies, allowing us to increase your online visibility, drive engagement, and drive organic traffic to your website.
We create a digital presence that not only stands out but also drives measurable results for your business.
The
Results
Our team has been hard at work crafting a series of visually captivating and highly functional websites for a range of clients. Each website we've crafted represents a unique blend of design and functionality.
Corporate Responsibility
Through Corporate Social Responsibility (CSR), you're not only investing in brand success, but also in the well-being of the communities and planet we all share. Whether it's through compelling content, social media campaigns, or public relations efforts, we help you share your CSR journey and inspire others.
We can help your brand develop meaningful CSR initiatives that align with your brand values and connect with your customers and communities on a deeper level.
The
Results
We supported Broadway Plaza’s chosen charity through a sustainability initiative where customers could recycle their old Christmas cards post-Christmas at the centre.
While digital marketing is undeniably important, we don't overlook the impact of print materials. Whether it's sending a direct mail to a targeted audience, for kids to pick up in the centre and get involved in campaigns, or displaying a poster in a high-traffic area, print materials have the power to make a lasting impression.
Our talented designers create visually striking print collateral that complements the overall marketing efforts.
The
Results
Marketing regularly utilise printed booklets to support the on-mall activities and to promote products available in-store, especially for seasonal campaigns.
The data insights from Darius® Intelligence (DI) is designed to deeply understand individual customer and like-minded personas. Using advanced technologies like tracking, physical heatmaps, and geofencing overlayed with engagement from the customer, we analyse footfall, flow and customer activity for your specific businesses.
With DI, we can precisely target customers in a given area, delivering tailored content that aligns with their interests and preferences.
The data insights from Darius® Intelligence (DI) is designed to deeply understand individual customer and like-minded personas. Using advanced technologies like tracking, physical heatmaps, and geofencing overlayed with engagement from the customer, we analyse footfall, flow and customer activity for your specific businesses.
With DI, we can precisely target customers in a given area, delivering tailored content that aligns with their interests and preferences.