Parking Perks ANPR


The Background

Since the ANPR system & Parking Perks launched at Gallions Reach on 14th April, we have attained over 700 members, alongside their VRN’s. We saw a significant increase in customer sign-ups through the increased use of boosted social media content, combined with on-site promotions. 

The Strategy

We have boosted our Parking Perks sign-up landing page across social media using paid advertisements, combined with distributing Ezines to the existing Gallions Reach database of over 9,000 - with an added incentive for customers to be in with the chance of winning £200 to spend at the centre for becoming a Parking Perks member. This was added to the primary incentive of gaining access to weekly offers and giveaways (pre-agreed with tenants). The below offers were promoted through social media and Ezines. 

The Results

Heavenly Desserts: Buy a dessert and receive a free hot drink (approx. £5 - £6 value)Ezine produced an 89% conversion rate. 21 redemptions.German Doner Kebab: Free spring rolls with any meal purchase (approx. £3 - £4 value)Ezine produced 75% conversion rate. 25 redemptions.Subway: Free meal upgrade with purchase of any footlong sub (approx. £3 - £4 value)Ezine produced 55% conversion rate.

Gallions Reach – PARKING PERKS (ANPR)