My Furr-ever love - Valentine's CSR Campaign with Regent Arcade

 

The Background

Overview – Dog themed CSR initiative to support local animal shelter Gloucestershire Animal Welfare Association (GAWA) in Cheltenham whilst highlighting their dog friendly policy with a spotlight on dog friendly stores at Regent Arcade. The event was heavily promoted across social media, both pre and post event. 

The Results

  • Dogs rehomed to their ‘furever’ homes from the campaign.
  • Generated +£1,000 in donations for GAWA.
  • The spend £15+ get a free personalised rose incentive generated sales of over £3,000.
 
Dogs rehomed to their ‘furever’ homes from the campaign
Dogs rehomed to their ‘furever’ homes from the campaign