Be Green for Charity with Broadway Plaza


The Background & Challenge

Broadway Plaza supported their chosen charity through a sustainable initiative, simply by encouraging customers to recycle all their old Christmas cards post-Christmas, with the scheme pledging 30p per every kilo donated. Customers were able to support a local charity through a green initiative. 

The Results

  • The collection saw a 4% increase from the launch of the initiative.
  • Visitors donated an amazing total of 1,684kg cards.
  • A total of £505.20 was raised for The Charlie Ramsey Research Fund.
  • Retailers saw a direct increase in their footfall, with customers staying on to have coffee and lunch.
  • PR secured through radio, print, online and tv.