![Be Green for Charity with Broadway Plaza](https://velocityww.com/wp-content/uploads/2023/10/BWP-Be-Green-LPMob-1.jpg)
The Background & Challenge
Broadway Plaza supported their chosen charity through a sustainable initiative, simply by encouraging customers to recycle all their old Christmas cards post-Christmas, with the scheme pledging 30p per every kilo donated. Customers were able to support a local charity through a green initiative.The Results
- The collection saw a 4% increase from the launch of the initiative.
- Visitors donated an amazing total of 1,684kg cards.
- A total of £505.20 was raised for The Charlie Ramsey Research Fund.
- Retailers saw a direct increase in their footfall, with customers staying on to have coffee and lunch.
- PR secured through radio, print, online and tv.
![Image](https://velocityww.com/wp-content/uploads/2023/10/VWW-Tile-Colour-Experiential.jpg)
![Image](https://velocityww.com/wp-content/uploads/2023/10/VWW-Tile-Colour-Customer.jpg)