Be Green for Charity with Broadway Plaza


Sustainability 2022


The Background & Challenge

During January, Broadway Plaza supported their chosen charity through a sustainable initiative, simply by recycling all their old Christmas cards – post Christmas, the scheme pledging 30p per kilo. Customers were able to support a local charity through a green initiative. 

The Results

  • The collection saw a 4% increase from the launch of the initiative in 2019
  • Visitors donated an amazing total of 1,684kg cards.
  • A total of £505.20 was raised for The Charlie Ramsey Research Fund
  • Retailers saw a direct increase in their footfall, with customers staying on to have coffee, lunch etc.
  • PR secured through radio, print, online and tv.