AGENCY:
Overview – Dog themed CSR initiative to support local animal shelter Gloucestershire Animal Welfare Association (GAWA) in Cheltenham whilst highlighting their dog friendly policy with a spotlight on dog friendly stores at Regent Arcade. The event was heavily promoted across social media, both pre and post event.Overview:
- Dogs rehomed to their ‘furever’ homes from the campaign
- Generated +£1,000 in donations for GAWA
- The spend £15+ get a free personalised rose incentive generated sales of over £3,000