![My Furr-ever love - Valentine's CSR Campaign with Regent Arcade](https://velocityww.com/wp-content/uploads/2023/10/Picture2-2.jpg)
AGENCY:
Overview – Dog themed CSR initiative to support local animal shelter Gloucestershire Animal Welfare Association (GAWA) in Cheltenham whilst highlighting their dog friendly policy with a spotlight on dog friendly stores at Regent Arcade. The event was heavily promoted across social media, both pre and post event.Overview:
- Dogs rehomed to their ‘furever’ homes from the campaign
- Generated +£1,000 in donations for GAWA
- The spend £15+ get a free personalised rose incentive generated sales of over £3,000
![Regent Arcade - My Furever Love’](https://velocityww.com/wp-content/uploads/2023/10/Picture3.jpg)
![Dogs rehomed to their ‘furever’ homes from the campaign](https://velocityww.com/wp-content/uploads/2023/10/Picture1.jpg)
![Dogs rehomed to their ‘furever’ homes from the campaign](https://velocityww.com/wp-content/uploads/2023/10/Picture4.jpg)